first physical book store in Seattle

Amazon.com is set to open its first physical book store in Seattle on Tuesday, the company said. The brick-and-mortar store, Amazon Books, is a physical extension of Amazon.com with books being selected based on customer ratings and pre-orders on amazon Popularity on Goodreads and curators' assessments are also considered for short listing the books. The in-store and online prices of the books would be same, Amazon said on Monday. Amazon Books, which is located in Seattle's University Village, will be open every day except Thanksgiving and Christmas Day, Amazon, which has historically struggled with profitability while spending to expand beyond its core online marketplace offerings, reined in costs and was helped to profitability by growth at its Amazon Web Services (AWS) segment. Chief Financial Officer Brian Olsavsky told reporters on a conference call that the balance between investing and cost controls "will be lumpy over time." which has more than 1 million active customers in 190 countries, rose more than 78 percent in the quarter to $2.09 billion (roughly Rs. 13,548 crores).